Shoppers Beauty+ Event Paid Ads
In an effort to amplify the Shoppers Beauty event, paid ads were launched across social channels to boost awareness and educate customers about the promotions and PC Optimum points available during the event.
The ads ran from mid-January until the event ended
This creative focuses on showcasing the wide variety of products that Shoppers Beauty carries in-store, making it a convenient one-stop shop for all beauty needs.
The assets were rolled out in both 9:16 and 1:1 formats to accommodate paid ads and organic Reels posting.
This creative focuses on educating customers about PC Optimum points. During the event, customers could earn up to double the points on select items. The hand emerging from the "+" sign portal, the event’s signature element. In addition to elevate the creative, points pucks animation is added as the final touch.
Brand: Shoppers Drug Mart Beauty
Agency: Loblaw Agency - Social SCOE
Photography: Suech and Beck
