Robson
Digital Experience
Digital Experience
Canopy Growth wanted to create an immersive brand experience that was fun, engaging, and informative at Robson House of Brands in downtown Vancouver. For the 7ACRES brand, we built a Terp Gallery - an interactive, flavour-forward experience. Shoppers can lift RFID-enabled beauty packaging to trigger an informative animation about the product. For the DOJA brand, we engineered a motion-tracked experience where shoppers use their hands to interact with DOJA's premium buds. Additionally, we designed the room with a panoramic grow room photograph to elevate the experience, as if the shoppers were teleported to the DOJA grow room facility.
7ACRES Terp Gallery
We created an interactive digital experience featuring a plinth to showcase two SKUs from 7ACRES. The product displays were integrated with RFID tags that triggered on-screen animations when activated. Additionally, we produced a video highlighting the brand's focus on flavour-forward storytelling and emphasizing the importance of quality for the 7ACRES brand.
We created an interactive digital experience featuring a plinth to showcase two SKUs from 7ACRES. The product displays were integrated with RFID tags that triggered on-screen animations when activated. Additionally, we produced a video highlighting the brand's focus on flavour-forward storytelling and emphasizing the importance of quality for the 7ACRES brand.
DOJA Interactive
Our goal was to immerse the audience in DOJA's grow room and create a personal connection with the growers. To achieve this, we built an interactive grow room equipped with a motion sensor that activates a digital screen. Once triggered, an introductory video from the grower plays, allowing the audience to engage further by closely examining DOJA's buds—rotating, zooming in, and zooming out for a detailed view.
Our goal was to immerse the audience in DOJA's grow room and create a personal connection with the growers. To achieve this, we built an interactive grow room equipped with a motion sensor that activates a digital screen. Once triggered, an introductory video from the grower plays, allowing the audience to engage further by closely examining DOJA's buds—rotating, zooming in, and zooming out for a detailed view.
Client: Canopy Growth - 7ACRES & DOJA
Agency: Bottle Cap
Creative Director: Ken Chong
Art Director: Vania Gunawardi
Animator / Video Editor: Vania Gunawardi
