The Roasted Nut
The Roasted Nut Company, a premium coffee roaster based in Toronto, showcases the traditional art of dry-roasting nuts, providing a novel snacking experience. The company is running an ad campaign on social media to enhance its digital footprint and offer customers an online shopping experience. In addition to their digital presence, store signage was created to promote the launch of their new drinks. The campaign cleverly employs nut-related puns in its copywriting to communicate its message effectively because who doesn't appreciate a good nut pun?
In-store Signage
An A-frame printed sign featuring two distinct brand-primary colours on both sides. The new products were brought to life through CGI visualization ahead of their launch.
An A-frame printed sign featuring two distinct brand-primary colours on both sides. The new products were brought to life through CGI visualization ahead of their launch.
Social Paid Ads
A consistent visual design, inspired by the in-store signage, reinforces the overall brand identity and connects the print footprint to the digital space.
Client: The Roasted Nut Company
Art Director/ Animator/ CGI Artist: Vania Gunawardi
