High'er Education
Higher Education is a cannabis educational brand, aimed at destigmatizing its usage and providing information for everyone from first-time users to seasoned enthusiasts. As one of the most strictly regulated industries, brand recognition poses a significant challenge for such brands. However, by leveraging educational platforms and establishing a unique brand identity, cannabis brands can effectively broaden their reach to a more diverse audience.
Client: Canopy Growth Corporation
Agency: Bottle Cap
Creative Director: Ken Chong
Art Director: Vania Gunawardi
Illustrator: Graham Post
Animator: Graham Post & Vania Gunawardi
