Shoppers Beauty Holiday
Shoppers begin shopping as early as November to find the perfect holiday gifts. To support the Shoppers Beauty holiday campaign on social, I ideated and art directed a series of holiday-themed social content showcasing the wide variety of beauty products available at Shoppers Drug Mart.
This creative series focuses on promoting nail products through a Christmas-ornament–inspired treatment. Products are styled to hang like ornaments and are shot using the holiday campaign’s look and feel. The copy features playful wordplay rooted in holiday vocabulary. A human presence is introduced in the first frame to create a more social-friendly, human-first approach.
The concept behind this creative series is to tell a story around the perfect pairing of couples and fragrances. Inclusivity is intentionally highlighted, aligning with Shoppers Drug Mart’s brand personality.
This creative series communicates the campaign’s key message, “Gifts for you. Points for them.” It features a range of products laid out in a gift-box–shaped ribbon, with PC Optimum points visually popping out of the frame.
This creative series further supports the campaign’s key message, “Gifts for you. Points for them.” The camera angles are designed to hero the products, allowing them to stand out while leveraging a festive holiday look and feel.
An animated approach is used to deliver an engaging and visually compelling expression of the campaign’s key message.
Brand: Shoppers Drug Mart Beauty
Agency: Loblaw Agency - Social SCOE
Photography: Suech and Beck
