Vania Gunawardi - Balzac's Mots Du Jour

Balzac's Mots Du Jour

Balzac's Mots Du Jour was a marketing campaign created to commemorate the 30th anniversary of the iconic Balzac's brand. The primary goal of this campaign was to boost the brand's presence by enticing customers to explore Balzac's digital platforms. To achieve this, we devised an interactive web application centred around a word puzzle game infused with coffee-related vocabulary. The concept was that users would guess coffee-themed words by inputting letters within a limited number of tries, similar to the popular game Wordle. The more users played, the greater their chances of winning enticing prizes, including a dream trip for two to the enchanting city of Paris.

A preview of the overall platform experience: new and returning users are identified using their IP addresses. A new word is refreshed daily to encourage consistent participation, and a leaderboard has been added, offering additional chances to win instant prizes.