NERDS
Snack Sized Plays
Rules, but make it a watch party. In this playful social series, a Canada Soccer player, Jayde Rivier hosts from a bright, bold living room set and breaks down the rules of the game the way you would with friends on the couch. Built for paid and organic social, it makes soccer easier to follow and brings new audience in.
This social video series teaches soccer rules the way you’d explain them at a watch party: snacks in hand, feet up, and zero stiffness. Hosted by Canada Soccer player Jayde Rivier, whose strong online presence brings a built-in community to every episode, each video is set in a colourful, prop-filled living room that captures the bold, playful spirit of NERDS candy. Offside, Penalty Kick, Red & Yellow Card served up in small, sweet bites, quick and clear enough to follow mid-match. Running across paid and organic social, the series reaches a wider audience while keeping NERDS in the conversation.
Brand: NERDS Canada
Agency: BottleCap/ Foreground
Head of the Agency: Chris Sincade
DOP/2nd AD: Vania Gunawardi
Creative Director: Josh Day
1st AD: Luc Samanski
Social Media Manager: Claudia Ovejero
